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Product matching AI: pricing intelligence powered by web scraping

Hey there! If you‘re an e-commerce retailer, I know you face a constant challenge – how to efficiently track competitor pricing. Manually comparing products across different websites is no easy task. But what if AI could help?

In this post, I‘ll walk you through how retailers are using web scraping and AI to solve product matching at scale. As an experienced proxy expert who‘s worked on many web scraping projects, I‘m excited to share these emerging techniques with you!

๐ŸŽ๐Ÿ’จ The need for speed

Shoppers today expect up-to-date pricing and will quickly jump to a competitor if you don‘t stay competitive. In fact, 73% of customers use price comparison engines before making a purchase. This means retailers need to monitor pricing changes across the web and rapidly adapt.

But here‘s the kicker – large sites can have 500k+ product listings that change daily! No human team could reasonably keep up. What retailers need is a scalable and automated solution.

Enter web scraping and AI. Let‘s look at how these technologies are transforming product matching:

  • Web scraping extracts up-to-date product data from sites at scale. Retailers can ingest competitor listings in real-time.

  • AI models then process this data, identifying matching products despite differences in product titles, descriptions, images etc.

Together, web scraping and AI enable continuous monitoring and matching of entire product catalogs. The latest pricing intelligence is always available!

๐Ÿ•ต๏ธโ€โ™‚๏ธ A peek inside: web scraping for product data

As a proxy expert who advises retailers on data extraction, I always start by asking – what sites do you need to monitor?

Once target competitors are selected, we configure custom web scrapers to extract their product listings. Here are key steps in this process:

1. Analyze site structure – First, we inspect the target site to understand how data is organized. For example, Amazon product pages have unique ASIN codes, titles, images, pricing etc.

2. Handle anti-scraping measures – Many sites like Amazon use measures like CAPTCHAs to block scraping. So we implement evasion tactics like proxies and headless browsers.

3. Build custom scrapers – For each site, we develop a custom scraper that can extract the required product attributes at scale. The scraper handles pagination, proxies etc.

4. Schedule continuous scraping – Finally, we configure the scraper to run 24/7, continuously adding new product data to the retailer‘s database.

With carefully engineered scrapers, we‘re able to gather huge product catalogs from top sites. But raw data alone isn‘t sufficient. The next step is identifying matching products across sites.

๐Ÿง  AI to the rescue: matching products

Here comes the gamechanger – AI models that can automatically match products using title, images, specs and more. Let‘s see how they work!

These models take product listings from different sites as input. They analyze all available attributes – title, description, images, SKUs, specs etc. The model then outputs a match score from 0 to 1 indicating if products are the same.

For example, for these camera listings:

Site A

Title: Canon EOS R6 Camera

Description: 20MP full-frame CMOS sensor, 4K 60p video, In-body stabilization

Image: [camera.jpg]

Site B:

Title: Canon EOS R6

Description: Canon EOS R6 Full Frame Mirrorless Camera, 20 MP CMOS Sensor, 4K 60p Video, In-body Image Stabilization

Image: [camera.jpg]

The model would output a high match score of 0.92, correctly identifying these as the same product despite differences in titles and descriptions.

So how does the model actually work under the hood? It employs techniques like:

  • Text embeddings – Titles, descriptions are converted to numerical vectors. Similar text is mapped to similar vectors.

  • Image analysis – Images are passed through CNNs to extract visual features. Similar images have similar feature values.

  • Price comparison – Price differences are analyzed to account for discounts etc.

  • SKU lookups – Product IDs like SKUs are compared where available.

By combining signals from all these attributes, the model can make reliable match predictions even for completely unseen products.

The impact? Retailers can maintain huge cross-site product maps with minimal manual effort! Pricing analysts are freed from tedious manual matching to focus on value-added analysis.

๐Ÿ“Š In numbers: AI drives 8X more matches

AI has become indispensable for large retailers managing vast product catalogs. Let‘s look at some real-world stats:

  • Leading retailer A saw AI drive 8X more product matches compared to manual matching. Tens of thousands of extra matches were uncovered within weeks.

  • Electronics giant B achieved over 90% match accuracy for 1 million+ products with AI. They rapidly mapped products across 20+ competitor sites.

  • Apparel brand C was able to double the number of competitors tracked from 10 sites to 20+ sites using AI matching.

  • Home goods retailer D experienced a 4X productivity boost, allowing a pricing team of 3 to monitor 100k+ products daily across the web.

The results speak for themselves – AI matching at scale is a gamechanger!

Curious how much impact AI matching could have for your business? I‘d be happy to provide a custom estimate based on your product catalog, competitor sites and more. Just reach out!

๐Ÿค Partnering for success

As an experienced proxy expert, I always recommend partnering with specialized data partners when implementing scraping and AI matching.

Trying to build these capabilities fully in-house can be challenging and resource intensive. The landscape of anti-scraping measures is constantly evolving. Large retailers often utilize thousands of proxies with careful rotation to avoid blocks. AI models require significant data, infrastructure and expertise to develop.

That‘s why most companies opt to collaborate with an expert provider like ScrapingBee, BrightData, or ScraperAPI who offer:

  • Battle-tested proxies – Enterprise proxy networks designed to evade blocks and scrape at scale.

  • Optimized scrapers – Purpose-built scrapers for major e-commerce sites with high success rates.

  • Proven AI models – Pre-trained models ready for custom training on your product data.

  • Full-stack expertise – End-to-end support from planning to production.

For retailers looking to leverage web scraping and AI, I strongly encourage you to evaluate partnering with a proven specialist. Doing so allows your team to focus on delivering business value vs. building complex internal capabilities.

Have questions about getting started? Feel free to pick my brain! I‘ve advised numerous retailers on scoping and executing successful scraping and AI initiatives.

๐Ÿš€ Launching your matching solution

If you‘re sold on the benefits of AI-powered product matching, you may be wondering – how do I actually get this running for my business?

Here‘s an overview of key steps I guide retailers through:

1. Select competitor sites – We‘ll define the key competitors and sites to monitor based on your product lines, customer base etc.

2. Review legal compliance – I advise confirming website terms of service allow scraping for internal usage.

3. Extract sample data – We‘ll run initial scrapers to build a sample product data set.

4. Train AI models – The sample data is used to train and evaluate custom AI models for your product domain.

5. Productionize scrapers – We transition the scrapers to production with suitable proxies, schedules etc.

6. Integrate AI matching – Finally, we connect the pipeline to run continuously – scraping sites, feeding data to AI models, and storing matched products.

7. Iterate and optimize – With the solution in place, we refine over time – adjusting scrapers, retraining models etc. to maximize effectiveness.

If this seems complex, don‘t worry! An expert partner will handle the technical heavy lifting while closely collaborating with your team. We‘ll ensure a smooth launch and transition to ongoing operations.

Does AI-powered product matching seem valuable for your business? I‘d be delighted to explore options tailored to your specific needs and budget. Feel free to get in touch!

๐Ÿ“ฌ Parting thoughts

Thanks for reading! I hope this article gave you a helpful introduction to how leading retailers are leveraging web scraping and AI today for product matching.

As online competition heats up, keeping pricing in sync across the web is becoming mission-critical. Manual tracking simply isn‘t viable at the scale and speed required today.

By combining large-scale data extraction with AI, businesses can unlock gamechanging efficiency and coverage. Continuously matched product catalogs spanning all key competitors become feasible.

If you see potential value for your organization, I‘m always happy to chat. Reach out if you‘d like to discuss further!

All the best,
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