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AI web scraping tools: do they really work?

Hi there! As a web scraping expert with over 5 years of experience using proxies and automation tools to extract data, I often get asked about AI-powered scrapers. There‘s a lot of hype around AI in this field, with many tools claiming to automate scraping with artificial intelligence.

But do these AI web scrapers really work as well as advertised? I decided to dig in and try out some of the leading options myself to find out. In this guide, I‘ll share what I learned, so you can make an informed decision if AI scrapers are right for your use case.

The broken promises of "AI-driven" web scraping

First, let‘s level-set on what true AI-powered scraping would look like. The term "AI web scraping" has become a popular buzzword that many tools now use as a marketing label. But most don‘t actually leverage much AI under the hood.

For a scraper to be considered truly AI-driven, it would need advanced natural language processing (NLP) capabilities to understand both webpage structures and human language. The scraper would have to automatically adapt to changes in website layouts, schemas, and anti-scraping measures without needing engineering updates.

This level of sophistication does not exist in any commercial solution today. So when you see tools advertising "AI web scraping", approach the claims with skepticism. The reality often does not match the hype.

To illustrate this gap between marketing and reality, I analyzed the technical capabilities of 5 popular tools that market themselves as AI-powered:


  • Uses ML in limited capacity to identify repeating patterns
  • Still relies heavily on hardcoded CSS selectors
  • Requires updates when sites change markup

  • Automates scraper configuration for simpler sites via CV algorithms
  • Still needs human guidance for complex sites
  • Offers handy OCR and JavaScript rendering


  • Intuitive visual tools but lacks true NLP
  • Still needs custom scripts for complex sites
  • AI claims exaggerated overall


  • Powerful proxy rotation and automation
  • Scraping itself uses hardcoded selectors
  • Very limited AI for proxy optimization


  • Uses Puppeteer to bypass anti-bot measures
  • Core scraping relies on traditional techniques
  • No real NLP or AI abilities despite the hype

As you can see from these examples, most tools overstate their AI capabilities significantly. At best, they use machine learning to partially assist humans with certain scraping tasks. But the bulk of the work still relies on manual configuration and hardcoded templates.

I estimate less than 5% of vendors who claim "AI web scraping" actually utilize AI in a meaningful way. The space is riddled with hype and false marketing right now.

Testing real AI web scrapers

While AI is overhyped in this industry, some innovative tools like demonstrate its promise for automating parts of the scraping process.

I decided to dig deeper and trial two services that have made tangible investments in AI/ML to see what they can really do:


BrowseAI offers a visual point-and-click recorder to configure scrapers without coding. This tool is quite similar to Apify, but with the addition of AI-powered recorder technology.

I tested BrowseAI on a few sites, including this blog. The recorder automatically captured the actions as I navigated pages and highlighted dynamic elements:

[screenshot of BrowseAI recorder]


  • Recorder uses ML to identify repeating patterns
  • No-code editor is great for non-developers


  • Performance dips during recording
  • Lacks customization capabilities

The visual recorder does help reduce scraper configuration time, especially for less technical users. However, BrowseAI‘s core capabilities are ultimately comparable to traditional scraping tools that require updates when websites change.

Kadoa offers an AI-based scraping service focused on natural language understanding. Their playground tool lets you describe data to extract using plain English instead of needing to write code or configure parsers.

For example, when I enter a page URL, Kadoa analyzes its structure and content using NLP algorithms. It then asks what data I want to extract in natural language:

[screenshot of Kadoa playground]

I tested Kadoa on a few sites. The NLP modeling did a decent job extracting simple data like article titles and metadata that I specified in plain text instructions.


  • NLP parsing reduces need for selectors
  • Fast setup with natural language


  • Limited to simpler sites
  • Early stage product still

While Kadoa has its limits, I found its NLP-based approach shows promise. With further development, this kind of language-focused AI scraping could become more capable of achieving true site adaptability.

Evaluating GPT-3 for web scraping

In addition to commercial tools, I decided to experiment with using the GPT-3 API directly for web scraping tasks. Its ability to parse natural language makes it well-suited for turning raw HTML into structured data.

I tested it out by providing simple web page content as the prompt, then asking GPT-3 to extract and format specific attributes into JSON.

Here‘s an example prompt and response:


Here is the HTML body for a blog listing page. Please extract the title, date, author, and summary for each post. Format the output as a JSON array.

<HTML page content>


    "title": "Post 1 Title",
    "date": "Jan 1, 2024",
    "author": "John Doe", 
    "summary": "This is the summary for post 1..."
    "title": "Post 2 Title",
    "date": "Jan 5, 2024",
    "author": "Jane Doe",
    "summary": "This is the summary for post 2..."

With carefully constructed prompts, GPT-3 can extract and structure simple page data fairly well. However, I noticed a few limitations:

  • Struggles with complex nested HTML
  • No memory between pages
  • Cannot handle dynamic JavaScript content

Overall, LLMs like GPT have potential to accelerate parts of scraping work. But they have a ways to go before they can wholly replace traditional techniques.

Should you use AI web scrapers today?

Based on my hands-on testing, current "AI-powered" scraping tools are not as fully autonomous as their marketing suggests. However, some do show promising capabilities when applied to the right use cases.

Here are my recommendations on when AI web scrapers are worth exploring:

For simple sites – Tools like Kadoa that use NLP can reduce manual work for scraping basic pages with minimal JavaScript.

For low expertise – No-code UIs like BrowseAI allow less technical users to configure scrapers faster.

For assistance – LLMs like GPT-3 can help developers parse HTML content more easily.

For augmentation – Integrating ML algorithms directly into your scraper can add "smart" functionality over time.

However, for professional at-scale scraping of complex sites, traditional headless browsers and hardcoded parsers are still the most reliable and customizable choice. AI is not quite ready to fully replace those yet.

The field of AI web scraping is certainly worth keeping an eye on as NLP/ML research progresses. But for now, evaluate vendor claims critically, and focus on using AI to assist humans rather than attempting to remove them fully from the loop.

The future of AI for web data extraction

While AI web scraping tools have some limitations currently, rapid advancements in natural language processing point to an intriguing future.

As models like GPT-3 evolve to handle more complex language tasks, their ability to parse messy web data and adapt to new sites could improve dramatically.

Here are some exciting AI scraping capabilities I expect to emerge down the road:

  • Deeper content understanding – NLP models may soon read beyond page markup to interpret the underlying meaning of text. This could allow scraping data that requires contextual comprehension.

  • Human-like browsing – Future AI agents could mimic human behaviors like scrolling, clicking links, and filling forms to interact dynamically with websites.

  • Continuous learning – Scrapers may continuously update their own knowledge by analyzing new pages encountered, eliminating the need for manual training.

  • Creative problem-solving – Beyond rote data extraction, innovative AI systems could figure out workarounds to bypass anti-scraping measures.

We likely won‘t see these kinds of true cognitive scraping abilities for at least 5-10 more years. But rapid progress in deep learning suggests AI could transform web data extraction further down the road.

For now, measured skepticism is warranted when evaluating vendor claims about AI scraping. But I‘m excited by the potential for AI to shoulder more of the heavy lifting as the technology matures. Scraping complex sites may look very different in 10 years!

I hope this guide gives you a balanced perspective on what AI can (and can‘t yet) do for web scraping. Please feel free to reach out if you have any other questions! I‘m always happy to chat more about emerging techniques in this dynamic field.

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